Store Observation – Uniqlo, Spitalfields

During the observation, we have noticed that the store window was divided into women mannequins and man mannequins on both sides. The prices were visible on the window, as well as the current sales and promotions. The store itself was very organized, all models divided into colours. Plenty of photo with description of the fabricsContinue reading “Store Observation – Uniqlo, Spitalfields”

WHAT IS TREND?

Rousso and Kaplan Ostroff (2018) describe ‘’trend’’ as ‘the first signal of change in general direction or movement.  People who foreseen the trends are called trend forecasters, as their job is to combine knowledge of fashion, history, consumer research, industry data and intuition to guide product manufacturers and business professionals into the future (Rousso and KaplanContinue reading “WHAT IS TREND?”

Street Photography

During our street style photography exercise my group members and I observed Upper Street in London. This is the main shopping street of the Islington district. It contains mainly fashionable shops, pubs, restaurants and theatres. We focused on interviewing different types of people from different origin, cultures, backgrounds and styles. Although their differences, we couldn’tContinue reading “Street Photography”

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